I was in a bookstore this afternoon, wandering the aisles, trying to find something that caught my eye. They say you can't tell what a book is like from its cover. Perhaps that is the case many times, but as a whole, I disagree. You can tell a lot about a book from its cover!
One book I noticed out of the corner of my eye had an eye catching title of something about how to quit smoking, and how easy they'll make it. Really? Now, I'm not a smoker and never have been, so I can't speak from direct experience, but is there really an "easy" way to quit smoking? From everything I've ever heard, it's incredibly hard. Most people who quit often take years and several tries before they succeed. Some people who've had a lung removed because of lung cancer haven't even been able to stop.
And this book, on its cover, it promising to make quitting 'easy'? I never even touched this book. I never picked it, I didn't leaf through the pages. I didn't read about the author's credentials. Why should I? (Besides the fact that I don't smoke, of course.) It's obviously a bold-faced lie on the cover. What else do I really need to know about the book? If the title is a blatant lie, dare I ask what the contents inside might include?
It's easy to find such books in a bookstore. Just wandering around the aisles, you'll see plenty of titles like Make millions in real estate in just three years with no money down! or Lose 30 pounds by eating more!
Obviously, publishers wouldn't publish these books if people weren't buying them, but why the heck do people buy into such bold-faced lies? If making millions was so easy or losing weight was so easy, wouldn't everyone already be doing it?
I'm not sure what sickens me more--that people are stupid enough to fall for such a pile of manure or that there are people who are willing sell you such crap. I'd like to think a book titled something like, "The hardest thing you'll ever do: Quit smoking" could become a runaway bestseller. If I were a smoker, I wouldn't necessarily buy the book, but of all the choices on the bookshelf, it would certainly be the first to grab my attention, and I'd perhaps leaf through the pages to see if the inside is as remarkably candid as the cover.
Just say no to hype, people. If a book lies to you on the cover, the inside isn't even worth the effort of checking out.